Effective Ways in Selecting a Gamification Platform
There are now many business owners who are at a loss on how to grow and to also develop their loyalty programs or in engaging their long-time employees. Gamification platforms actually are developed by firms who are specialized in user engagement. They will be able to help make the life of any non-tech savvy owners easier through the case of centralizing and organizing all engagement efforts. However, new engagement solutions actually are popping up on a daily basis. In this article, you will get the aid that you need in choosing a gamification platform.
Know What you Want to Solve
This is actually the most essential step, but companies usually fail when it comes to approaching gamification with certain goals. One common thing that we see are companies who expects gamification in solving problems like low customer engagement and poor sales. These kind of problems have various causes and usually cannot be fixed with only a single initiative.
It is best that you focus on a certain metric which will impact your broader goal. When you wish to increase your sales, you should consider a game-plan with how you could do that and consider figuring out on how gamification could support the plan. When you have already identified a certain behavior that you would want to change, you can then tailor a gamification program on a certain goal. A good example of it is where you may notice that the sales team is not following leads which are past on the second call. For you to change it, you can set up a leaderboard ranking for every team member and then reward points for following up on the leads for several times.
Identifying Target Market
There are actually two main types of gamification programs today. These are the ones that are aimed at consumers or users and the ones that are aimed at employees. You should try to determine which one you would need, which will depend with the type of business that you have. When you wish to improve on office morale, employee gamification programs actually are the best. If in case you wish to raise consumer awareness on a certain product, a user-focused gamification program would be one that’s more appropriate.
Determine the Scale of the Program
Concrete ideas are actually essential because the scale of the program will dictate on the implementation timeline, the type of vendor needed as well as the amount of data that you need to analyze.
Setting on a Budget
Whatever your project goals are, it is actually helpful if you have an idea on how much you would want to spend. Though you may not know how much is the cost of a gamification program, it’s essential that you have a clear maximum budget for it.
Look for Vendors
After knowing what’s the problem, it is important to find your target audience, know the scope of the program and know what is your budget, which can all be done through choosing a vendor.