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Improving The Quality Of Work Through The Use Of SEO APIs

When a company sets up a website they do so with hope that it will have enough traffic but having such traffic need the site to be among the best ranked in the commonly used search engines. It is, therefore, important to use the services of a search engine optimization agency, or we employ experts with such knowledge to set up our sites and ensure they are ranked the highest. The SEO agencies also need to use tools to help improve their services to the companies where they need to have software that can track the position of the site or websites in the standard search engines and hence work on improving the rank of a site.

There are several ways that one can use to determine the rank of a website with the simple way being the manual search of the website on the search engine and scrolling to find the position of the site. Using the manual search may prove to be tedious especially for poorly ranked sites hence the need to use software such as Google Rank API. Search optimization agencies depend on the Google rank APIs to get data about the customers search and then use the data in optimizing the websites or send them to the companies as key performance indicators.

SEO data is vital to all online marketers especially the SEO agencies as they to assess their marketing campaigns effectiveness. Companies that own website also need SEO data as it is valuable in determining the performance of their website and brand in comparison with those of competing companies. Generally any party who owns a website will need to view the rank of their sites in different search Engines with the most commonly used being Google.
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An API is a third party code or software where a website or an application can pass parameters and also extract data. In finding out the rank of a website one needs to use the keywords on the website where they feed the keyword into API and the API provides the rank of the site. There are APIs which are particularly useful to SEO agencies working to improve the rank of the companies.
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The first type of an API that one can use to track the rank of a particular website is the Rank tracking API which provides the up-to-date ranking of a specific keyword from a given location. SERP APIs are useful when one wants to identify top results of a keyword search in a search engine. Keyword data API is an easier way of getting statistics about a certain keyword. One can use competitor API to review the data about a competitor’s website such as the traffic and time spent by clients on the site. Any SEO agency which wants to improve their productivity hence need to use APIs.